Global Head of Design, Uber for Business and Uber Health
Organizations need more efficient, cost-effective ways to move the people that matter to them. Their survival depends on foot-traffic, honored appointments, or customer service. But current transportation offerings are either inflexible, high-cost, or inefficient.
We can leverage Uber’s core, marketplace-based technology to power a flexible, business-tier product designed to enable organizations to provide rides for anyone, at scale. This unlocks the opportunity to not only use Uber to create efficiencies around transportation processes, but also introduces a never-before-seen platform to create marketing campaigns specifically geared to drive foot-traffic to a location. To summarize in the words of Uber’s positioning statement, “movement ignites opportunity.”
My specific role was to lead and support a multidisciplinary project team of 5 including contributors from product design, communications/brand design, UX research, and content strategy, while defining and generating R&D and business leadership alignment around a product vision and peripheral ecosystem strategy.
To support a global, public launch of this entirely new way to use Uber, I led a cross-functional design team to create an integrated launch campaign, from product walkthroughs and support documentation, to landing pages, emails, collateral, advertising, and media. During a time when Uber was always in the headlines, the launch broke through as a competitively unique way to leverage ride hailing for your business.